*
Quick Links |Home|Worldwide
Microsoft*

Search:


A Chinese version of these results is available.

RSS Usage Survey Results

To the respondents of our survey: Thank you!

We apologize for being late in posting the results (we said we would have them by October 20). We are making the raw results available to the research community while we work on deeper analysis, which will be made public as well.

The results are also mirrored permanently in case this page ever changes. We have also posted a link to this page on our blog so anybody can post comments discussing the results.

Raw Results

Those interested in the full, unprocessed results from the survey can download any of the following tab-delimited text files:

Note: These results do not protect against duplicates in web submissions. Survey data taken from 2006-09-20 08:34:06 PST to 2006-10-12 10:54:27 PST. OPML files are not available for download to guard against potential privacy issues.

Basic Survey Results

Total responses: 1354

  1. Which RSS reader do you use primarily?

    Response # %
    Bloglines 242 17.9%
    Zhuaxia 187 13.8%
    Google Reader 148 10.9%
    GreatNews 72 5.3%
    FeedDemon 70 5.2%
    NetNewsWire 63 4.7%
    IE7 59 4.4%
    Sage 43 3.2%
    SharpReader 30 2.2%
    Firefox Live Bookmarks 28 2.1%
    RSS Bandit 27 2.0%
    Newsgator Online 21 1.6%
    Opera RSS Reader 20 1.5%
    Outlook 12 19 1.4%
    Potu 18 1.3%
    Thunderbird 18 1.3%
    Gougou 13 1.0%
    Live.com 13 1.0%
    Sina 13 1.0%
    NewsFire 11 0.8%
    RSSReader 9 0.7%
    FoxMail 8 0.6%
    OnFolio 7 0.5%
    My Yahoo! 5 0.4%
    Newsgator Desktop 4 0.3%
    Pluck 4 0.3%
    Livejournal 1 0.1%
    Other desktop software 102 7.5%
    Other web-based reader 78 5.8%
  2. How many feeds are you subscribed to in your primary RSS reader?

    Response # %
    Under 10 95 7.0%
    10-25 236 17.4%
    26-50 285 21.0%
    51-100 314 23.2%
    101+ 424 31.3%
  3. On average, how frequently do you open your RSS reader (e.g. to read unread articles, to find an old article)?

    Response # %
    Once a week (or less) 42 3.1%
    2-6 times per week 107 7.9%
    Once per day 210 15.5%
    Twice per day 236 17.4%
    3 times per day 202 14.9%
    4 times per day 66 4.9%
    5 or more times per day 491 36.3%
  4. On average, how long do you spend in your RSS reader (per session)?

    Response # %
    1-5 minutes 81 6.0%
    5-10 minutes 160 11.8%
    10-15 minutes 236 17.4%
    15-30 minutes 329 24.3%
    30-60 minutes 276 20.4%
    Over an hour 272 20.1%
  5. What time of day do you usually use your RSS reader (check all that apply)?

    Response # %
    Early morning 638 47.1%
    Morning to noon 484 35.7%
    Lunch hour / mid-day 550 40.6%
    Early afternoon 476 35.2%
    Late afternoon 488 36.0%
    Evening 818 60.4%
    Late night 457 33.8%
  6. Do you set your reader to notify you when a new article is downloaded (via an alert) or when unread articles exist (via an indicator)?

    Response # %
    Yes, new article (alert) & unread (indicator) 266 19.6%
    Yes, new article (alert) only 112 8.3%
    Yes, unread (indicator) only 496 36.6%
    No, neither 480 35.5%
  7. Do you share or save articles (or links to articles) that you found via your RSS reader? If so, how?

    Response # %
    Browser bookmarks / favorites 373 27.5%
    Online service (del.icio.us, digg, etc.) 658 48.6%
    Email to friends or self 311 23.0%
    Print article 55 4.1%
    Save article to file 206 15.2%
    Post to your blog 321 23.7%
    I don't share or save articles from my reader 248 18.3%
  8. Do you have a blog?

    Response # %
    Yes, regularly updated 602 44.5%
    Yes, rarely updated 494 36.5%
    No 258 19.1%

OPML file analysis (high-level)

  • Total received: 320
  • Total number of unique feeds: 40,616
  1. Number of feeds subscribed

    • Mean: 126.925
    • Maximum: 1823
    • Minimum: 3
    • Median: 86
    • Std-dev: 172.7276
  2. Subscribers per feed

    • Mean: 1.6362
    • Maximum: 104
    • Minimum: 1
    • Median: 1
    • Std-dev: 2.7232
  3. Most subscribed feeds (top 18)

    BlogSubscribers
    Playin with IT http://feeds.feedburner.com/PlayinWithIt106
    Official Google Blog http://googleblog.blogspot.com/atom.xml103
    TechCrunch http://feeds.feedburner.com/Techcrunch99
    Joel on Software http://www.joelonsoftware.com/rss.xml83
    Scobleizer - Tech Geek Blogger http://scobleizer.wordpress.com/feed/82
    Google China Blog http://googlechinablog.com/atom.xml75
    Engadget http://www.engadget.com/rss.xml73
    Chinese Blogbeta http://feeds.feedburner.com/blogbeta/chn65
    A List Apart http://www.alistapart.com/rss.xml57
    Engadget China http://cn.engadget.com/rss.xml56
    Slashdot http://rss.slashdot.org/Slashdot/slashdot55
    Incomplete http://feeds.feedburner.com/Incomplete53
    Particle Tree http://particletree.com/rss/52
    LaoBai's Blog http://feeds.feedburner.com/laobaisBlog51
    Solidot http://feeds.feedburner.com/solidot51
    Wang Xiao Feng's blog http://feeds.feedburner.com/wangxiaofeng50
    Mezzoblue http://www.mezzoblue.com/rss/index.xml49
    Jeffrey Zeldman Presents http://www.zeldman.com/feed/zeldman.xml49
    Bloglines News http://www.bloglines.com/rss/about/news47
    Mini-Microsoft http://minimsft.blogspot.com/atom.xml46
    GSeeker http://www.gseeker.com/index.rss) 46

About the project

Project Participants, Microsoft Research Asia

Document History

Last updated: Dec 4, 2006.

Back to ACID's homepage

© 2006 Microsoft Corporation. All rights reserved.